People's Daily's uation of Meipai: Let's make our online space clearer

Recently, a certain online live streaming short video platform has seriously affected the physical and mental health of teenagers due to the dissemination of vulgar and harmful information involving minors. The National Cyberspace Administration, in conjunction with various departments in accordance with the law and regulations, jointly interviewed the person in charge of the platform, issued serious criticism, and ordered comprehensive rectification.


As soon as this news came out, like many netizens, the author also applauded. My son is currently in elementary school and occasionally begs me to buy him a mobile phone. I never agreed, not to save money, but because I was afraid that the messy things on the internet would damage my child's eyesight.



There is a viewpoint that children nowadays are all internet natives, destined to have access to the internet earlier than the previous generation and need it more. It is better to let them learn to swim while swimming. To establish this statement, a prerequisite is to timely screen out the polluted and unhealthy information, and to severely crack down on platforms that spread harmful content to the physical and mental health of minors. From a regulatory perspective, what needs to be done from the supplier's perspective?



In this rectification, there is a sentence worth noting in the platform's statement - guide the algorithm with the correct values. In other words, many live streaming short video platforms used to guide algorithms not based on correct values, but based on the needs of society - and not yet noble needs - to push content. Nowadays, internet users have diversified consumption, and when attention becomes a resource, any niche hobby can give rise to a corresponding supply.



We look at a variety of live streaming platforms, where internet celebrities with high click through rates often have the following characteristics. Firstly, it has extreme traits and is bizarre and bizarre. In front of the camera, they are either very beautiful, very ugly, or die endlessly without astonishing words, or play subversive and unconventional games.


Secondly, there is a strong desire for expression. I haven't heard of any internet celebrities getting dizzy. Humility and prudence are not included in the comparison. It is called frankness, but in fact, it lacks foundation.


Thirdly, the shelf life is short and the substitutability is high. Batch after batch of internet celebrities come out quickly and disappear quickly. "After you sing, I will appear" indicates that superficial things can only catch the eye for a moment.



Let's clear up our online space. This task is not easy, but even if it's difficult, we still need to do it. On the one hand, it is necessary to set a red line for content providers and change the approach of blindly catering to demand. On the other hand, as the saying goes in "Shuo Yuan", "Living with a kind person is like entering the room of Orchid Zhi, and if you don't smell its fragrance for a long time, it will be transformed. Living with a wicked person is like entering the abalone restaurant, and if you don't smell its odor for a long time, it will be transformed." May you often enter the room of Orchid Zhi, and rarely enter or not enter the abalone restaurant.