Recently, the Ministry of Commerce and other five departments jointly issued the "Announcement on the export of second-hand cars" and "Notice on Further doing a good job in the export of second-hand cars". Hunan Cheng Supply Chain Co., Ltd. quickly responded to the call of the state, with the support of Hunan Department of Commerce, Changsha Municipal Bureau of Commerce, Changsha County government and various departments, successfully approved the qualification of used car export on March 21, 2024, becoming the first batch of enterprises in Changsha to obtain the qualification of used car export after the implementation of the new policy. Hunan Chengcheng Supply Chain Co., Ltd. is a supply chain company mainly engaged in supply chain total solutions, including used construction machinery, agricultural machinery and parts, used car and parts export, international freight forwarding and logistics, overseas human resources services, etc. The company has a professional operation team that has worked in the industry for several years, and professionals who have many years of work experience in international trade and international and domestic transportation, familiar with all aspects of the import and export process, and can better integrate and optimize the information flow, logistics and capital flow in the market. Hunan Cheng Supply Chain Co., Ltd. makes full use of the resource advantages of long-term operation in the African market, strives to seize the second-hand car export opportunities, and steadily promotes the Belt and Road and the strategic transformation of China-Africa economic and trade. The approval of the second-hand car export qualification marks that Hunan Cheng Supply Chain Company has taken a solid step in the field of automobile export business, laying a solid foundation for future international development. In the future, Hunan Chengcheng Supply Chain company will work closely with provincial and municipal commerce, customs, taxation, public security traffic management and other departments, and will take vehicle source procurement, maintenance ability, sales channels, brand building and service system as the main line of development, and comprehensively improve the scale and quality of used car exports. At the same time, we will always pay attention to and respond to possible risks and challenges to achieve sustainable development. We believe that with the joint efforts of all employees and the support of all sectors of society, Hunan Cheng Supply Chain Co., Ltd. will be able to become a leading enterprise in the field of used car export and make greater contributions to China's used car export!

The Central Economic Work Conference proposed that; We need to accelerate the cultivation of new momentum in foreign trade, consolidate the basic foundation of foreign trade and investment, and expand intermediate goods trade, service trade, digital trade, and cross-border e-commerce exports& Rdquo; In recent years, cross-border e-commerce, as a new form of foreign trade with the fastest development speed, the greatest potential, and the strongest driving force, has shown tremendous market vitality and growth resilience, becoming a new bright spot in the field of foreign trade.According to customs calculations, in 2023, the total import and export volume of cross-border e-commerce in China was 2.38 trillion yuan, an increase of 15.6%. Among them, exports reached 1.83 trillion yuan, an increase of 19.6%; Imports reached 548.3 billion yuan, an increase of 3.9%. The rapid development of cross-border e-commerce has not only met the diverse and personalized needs of domestic consumers, but also helped China's products reach the world, becoming an important driving force for the development of foreign trade.Cross border e-commerce relies on flexible, efficient, and resilient supply chains to inject new impetus into global trade growthAs night falls, the warehouse of cross-border e-commerce enterprises in the Baiyun International Airport Comprehensive Bonded Zone (South Zone) of Guangzhou, Guangdong Province is brightly lit. Within the warehouse, thousands of cross-border e-commerce export goods are packaged according to orders, and after completing customs procedures, they will soon be transported to the airport for international flights to reach consumers around the world.With the deepening of globalization, more and more Chinese enterprises are turning their attention to overseas markets, seeking greater development space, and cross-border e-commerce exports are one of the important paths.In 2023, the General Office of the State Council issued the "Opinions on Promoting Stable Scale and Optimal Structure of Foreign Trade", proposing that; Promote the healthy and sustainable innovation development of cross-border e-commerce& Ldquo; Encourage local governments to combine their industrial and endowment advantages, innovate and build cross-border e-commerce comprehensive pilot zones, and actively develop them; Cross border e-commerce+industrial belt; The model drives cross-border e-commerce enterprises to export to enterprises;.Zhu Siqiao, Deputy Researcher at the International Trade and Economic Cooperation Research Institute of the Ministry of Commerce, believes that in the context of increasing global trade uncertainty and sluggish trade, cross-border e-commerce relies on flexible, efficient, and resilient supply chains to provide more cost-effective products for global consumers, and also injects new impetus into global trade growth.In 2023, relevant departments will continue to improve policies such as customs clearance, taxation, and foreign exchange, innovate regulatory models, and promote cost reduction and efficiency increase for enterprises; Support the active participation of cross-border e-commerce pilot zones, industry organizations, and enterprises; Silk Road E-commerce Co construction; The Belt and Road” Economic and trade cooperation helps stabilize and promote cross-border e-commerce exports.Guangzhou Customs launches a product based on the needs of enterprises; Cross border e-commerce export consolidation in special regions; The regulatory model combines various types of e-commerce products in the same consumer order into one package, handles outbound customs clearance procedures, and promotes smooth customs clearance for cross-border e-commerce 24/7. In 2023, Guangzhou Baiyun Airport Customs has cumulatively supervised the export of 346 million cross-border e-commerce goods, a year-on-year increase of 51.8%.Beijing Customs leverages Capital International Airport80 million yuan.Cross border e-commerce links different industries, from clothing, shoes and hats, mother and baby products to large and small items such as furniture and home appliances, all industries can connect to the global market through cross-border e-commerce. At the same time, cross-border e-commerce drives the transformation of traditional manufacturing and trading enterprises, and promotes the development of new business formats.At the China Agricultural Innovation Port (Jining) Cross border E-commerce Industrial Park located in Jining High tech Zone, Shandong, garlic from Jinxiang County has won the favor of foreign customers. Shandong Jiongxin Trading Co., Ltd. has signed a garlic order of $12000& Ldquo; After settling in the industrial park to develop cross-border e-commerce, the order profit margin has increased by 50% compared to before& Rdquo; Han Ju, the general manager of Jiongxin Company, said.In Shanghai, 147 cross-border e-commerce export packages were recently transported from the Shanghai Qingpu Comprehensive Bonded Zone to Shanghai Pudong International Airport after completing GPS transfer supervision procedures by the Qingpu Customs under Shanghai Customs. They will be transported overseas by cargo flights and directly delivered to overseas consumers. Qingpu Customs and Pudong International Airport Customs are working together to further optimize the regulatory model. At present, Qingpu District in Shanghai has attracted 9 national or regional express delivery enterprise headquarters to settle in, and a cross-border e-commerce export industry cluster has been preliminarily formed in the western area of Qingpu.In Zhuhai, Guangdong, Gongbei Customs actively assists in building a cross-border logistics fast track in the Greater Bay Area, supporting eligible export goods to adopt the "&quo;" policy; Simplify declaration, list approval, and summary statistics; The method of handling customs declaration procedures and exploring new sea land air intermodal transportation routes has attracted multiple enterprises such as SF Express, DHL, and Cainiao to carry out e-commerce business at the Zhuhai Highway Port of the Hong Kong Zhuhai Macao Bridge, with export destinations reaching over 200 countries and regions.Optimizing regulatory systems and unleashing new vitality in cross-border e-commerce tradeRecently, thousands of exported cross-border e-commerce clothing items that were returned due to size mismatch and other reasons in the enterprise warehouse of Nansha Comprehensive Bonded Zone in Guangzhou were re sorted and online. After being re selected by overseas consumers in different regions on the cross-border e-commerce platform, these returned export goods and newly sold goods were sold together; Packaging; To Guangzhou Baiyun International Airport, and then to overseas markets.With the rapid development of cross-border e-commerce, trendy clothing, clothing bags, etc. produced in China; Fast Fashion; The online ordering and consumption model of retail products is widely favored by overseas consumers, but due to the existence of a certain return and exchange rate in the selection of fast-moving consumer goods, cross-border purchases are not feasible; Difficulty in returns; The problem once became a difficult problem for consumers and cross-border export enterprises.Suzhou Customs, under the jurisdiction of Nanjing Customs, provides one-stop services throughout the entire process to address the high unit price and fast iteration of cross-border retail products. It optimizes regulatory systems, establishes efficient, safe, and convenient channels, solves the pain points of export enterprises, achieves cross-border e-commerce products that can be exported and returned, and unleashes new vitality in cross-border e-commerce trade.Guangzhou Customs innovates a one-stop supervision service model for cross-border e-commerce export returns, allowing enterprises to return overseas e-commerce returned goods that meet the conditions for secondary sales to the Nansha Comprehensive Bonded Zone and store them in the warehouse of the bonded zone$40 million; Packaging; Export packages exceeded 31 million.&Ldquo; Previously, in order to meet consumer return needs, we needed to set up overseas return warehouses in the Middle East, Europe, America, and other regions, which was costly. Nowadays, under the new model of customs supervision services, cross-border e-commerce export packages and return packages can be processed based on actual orders; Packaging; Delivery, saving a lot of logistics costs and storage and management expenses for setting up warehouses overseas& Rdquo; Ma Jifang, General Manager of Guangzhou Pincheng Logistics Co., Ltd., said.The relevant person in charge of the General Administration of Customs stated that they will solidly promote the construction of cross-border e-commerce comprehensive pilot zones, continue to promote innovative development of market procurement and trade methods, promote the linkage and integration of cross-border e-commerce and other business forms, continuously expand trade channels, achieve integrated development of domestic and foreign trade, and help stabilize and improve the quality of foreign trade.

Recently, a certain online live streaming short video platform has seriously affected the physical and mental health of teenagers due to the dissemination of vulgar and harmful information involving minors. The National Cyberspace Administration, in conjunction with various departments in accordance with the law and regulations, jointly interviewed the person in charge of the platform, issued serious criticism, and ordered comprehensive rectification. As soon as this news came out, like many netizens, the author also applauded. My son is currently in elementary school and occasionally begs me to buy him a mobile phone. I never agreed, not to save money, but because I was afraid that the messy things on the internet would damage my child's eyesight. There is a viewpoint that children nowadays are all internet natives, destined to have access to the internet earlier than the previous generation and need it more. It is better to let them learn to swim while swimming. To establish this statement, a prerequisite is to timely screen out the polluted and unhealthy information, and to severely crack down on platforms that spread harmful content to the physical and mental health of minors. From a regulatory perspective, what needs to be done from the supplier's perspective? In this rectification, there is a sentence worth noting in the platform's statement - guide the algorithm with the correct values. In other words, many live streaming short video platforms used to guide algorithms not based on correct values, but based on the needs of society - and not yet noble needs - to push content. Nowadays, internet users have diversified consumption, and when attention becomes a resource, any niche hobby can give rise to a corresponding supply. We look at a variety of live streaming platforms, where internet celebrities with high click through rates often have the following characteristics. Firstly, it has extreme traits and is bizarre and bizarre. In front of the camera, they are either very beautiful, very ugly, or die endlessly without astonishing words, or play subversive and unconventional games. Secondly, there is a strong desire for expression. I haven't heard of any internet celebrities getting dizzy. Humility and prudence are not included in the comparison. It is called frankness, but in fact, it lacks foundation. Thirdly, the shelf life is short and the substitutability is high. Batch after batch of internet celebrities come out quickly and disappear quickly. "After you sing, I will appear" indicates that superficial things can only catch the eye for a moment. Let's clear up our online space. This task is not easy, but even if it's difficult, we still need to do it. On the one hand, it is necessary to set a red line for content providers and change the approach of blindly catering to demand. On the other hand, as the saying goes in "Shuo Yuan", "Living with a kind person is like entering the room of Orchid Zhi, and if you don't smell its fragrance for a long time, it will be transformed. Living with a wicked person is like entering the abalone restaurant, and if you don't smell its odor for a long time, it will be transformed." May you often enter the room of Orchid Zhi, and rarely enter or not enter the abalone restaurant.

6月5日上午，国内短视频、直播平台快手收购Acfun（A站）的消息在全网传开。 消息称，此次快手收购A站的交易对价大概率会低于7.5亿人民币，更多细节并未透露。不过在上一轮融资中，A站投前估值为7.5亿人民币。 快手收购A站 A站回应 随后，A站CEO刘炎焱对腾讯科技表示，消息属实，自己也将继续留在A站，公司保持独立运营。 快手回应 快手方面也向腾讯《一线》发来回应，称快手方面确认已完成对Acfun的整体收购。 未来，A站将保持独立品牌、维持独立运营、保持原有团队、独立发展。而快手也会在资金、资源、技术等给予A站大力支持。 A站股东回应 6月5日午间，Acfun股东中文在线发布公告，称与快手签订转让协议，拟以人民币1.4亿元价格将其持有的全部A站权益出售给快手。 消息显示，中文在线于2016年11月21日召开董事会签署协议，拟以现金出资2.5亿元认购A站13.51%的股权。 不过，因为A站并未满足相关增资协议中的先决条件，后续中文在线仅向A站支付投资预付款1.385亿元，亦未进行工商变更。 快手为何收购A站？ 关于此次快手收购A站的原因，36氪从用户画像、市场整体环境以及商业化三个维度做了简单的分析： 1、A站能够补全快手在用户圈层上的不足 用户画像上，快手的用户足够下沉且平均，而A站则以年轻人为主，社区文化重，收购A站能够很好地补全快手在用户圈层上的不足，逻辑跟陌陌收购探探类似。 极光大数据的数据显示，从用户性别分布结果上看，A站和快手均是男性高于女性，男女比例相仿。 从用户城市等级分布结果看，A站有更大比例的用户分布在一线城市，占比达到20.04%，新一线和二线城市在A站用户中也有着较高的占比。 而快手的用户相对要更加下沉，分布在三线及以下城市的用户占比超过60%。 2、快手需要走一条投资并购的路子 从市场整体环境去分析，作为快手的直接竞争对手，1.5亿日活的抖音已超越1亿日活的快手。 加上今日头条依靠整个短视频矩阵所展现出的强产品研发与运营能力，快手走一条投资并购的路子未尝不是一个与头条抗庭的捷径。 3、商业化永远是快手最关注的指标之一 作为一直谋求海外上市的短视频公司，商业化永远是快手最关注的指标之一。 通过B站上市，整个市场都看到了其游戏收入的高占比以及其多元化的商业价值。 A站为何接受收购？ A站虽然起点很高，是最老牌的弹幕视频网站，但由于高管变动频繁、管理不善等原因，发展上一直冷冷清清。 今年年初，A站更是经历了关站、无法访问等风波，命运几度飘摇。有消息称其得到了阿里系的支持后才恢复正常运作，不过后来又有消息称阿里巴巴放弃了对A站的控股计划。 也有消息称，快手和A站合作的最初传闻，正是来自于今年年初A站重新上线时获得的一笔资金，有消息显示，该笔资金的来源就是快手。 事实上，据《一线》了解，快手一直是A站的潜在融资方之一。 此外，公开信息显示，A站去年11月实际DAU降至160万，其中PC端90万、移动端45万——这个数字在去年1月份的峰值是1200万，当时月平均DAU也有800万。 发展不良的时候，快手伸来援手，且团队还能独立运营。你情我愿，一拍即合。

微软终于敲定了收购 GitHub 的消息。 　　6 月 4 日晚间，微软方面发出通告，正式宣布计划以 75 亿美元的股票收购软件代码托管网站 GitHub，该桩交易预计在今年年底完成。 　　GitHub 成立于 2008 年 4 月，至今刚好十年。2015 年时，GitHub 估值 20 亿美元，而在短短三年时间里，GitHub 市值涨了近 4 倍，成为当下最受欢迎的社交编程及代码托管平台。 　　据统计，截至今年 3 月份，GitHub 高频用户数量达 2800 万，并为 Java、Python 和 C++ 等编程语言软件托管了 8000 万个源代码存储库 。NASA 等公共机构和 Google、苹果、亚马逊等大型科技公司也均在 GitHub 上有业务。 　　由于 GitHub 社区用户以白人男性居多（据说比例高达 97%），因而被中国程序员们戏称为「全球最大同性交友网站」。 　　GitHub CEO Chris Wanstrath 表示，社区平台早在 2011 年就实现了盈利。目前，GitHub 的盈利模式主要有三种：代码托管服务、数据沉淀和云存储，以及企业猎头招聘社区。 　　而据 CNBC 去年报道，GitHub 预计年收入超过 2 亿美元，其中超过 1.1 亿美元来自 B 端企业服务营收。 　　知情人士透露，这样一家具备盈利能力的公司，没有选择上市而是向微软臣服，一部分原因是对微软重视开发者业务的能力与决心十分信任。 　　有趣的是，微软曾是开源软件的坚决反对者，但在 Nadella 担任微软 CEO 后，微软逐渐成为开源社区最积极的推动者之一。从 2014 年微软开源编程基础工具 .NET 至今，微软已经陆续推出上百个开源项目；在 2016 年，微软还超越了 Facebook 和 Google，登顶 GitHub 的贡献榜。 　　至于微软收购 GitHub 的意义，Nadella 在推特上评论说「微软 + GitHub = 赋能开发者」。据业内人士推测，从微软把 GitHub 部分收入并进智能云业务板块来看，是为了推行「AI + 云」战略，以促使开发者为微软包括云平台 Azure Cloud 在内的多平台开发应用。 　　^ 从左至右依次是 GitHub 联合创始人Chris Wanstrath、微软 CEO Satya Nadella、GitHub 新任 CEO Nat Friedman 　　微软方面表示 ，GitHub 今后的运营会保持原有风格，以开发者至上，保持独立运作。 　　收购完成后，微软公司副总裁 Nat Friedman 将担任 GitHub 首席执行官 ，GitHub 联合创始人兼前 CEO Chris Wanstrath 将成为微软技术研究员，向执行副总裁 Scott Guthrie 汇报工作，开展战略性软件开发计划。 　　一直以来，源于诺基亚、Hotmail、Skype 等前车之鉴，人们对微软的那些大手笔收购都抱着嘲讽质疑的态度 。那么 GitHub 未来的命运会是怎样呢？或许只有时间才能给出答案。

6月5日早间，短视频网站快手针对收购视频弹幕网站Acfun（下文简称A站）一事向《一线》发来回应： 快手方面确认已完成对Acfun的整体收购，未来，A站将保持独立品牌、维持独立运营、保持原有团队、独立发展。而快手也会在资金、资源、技术等给予A站大力支持。 此外，A站CEO刘炎焱也对腾讯科技表示，消息属实，今天终于可以对外说了。 今年年初，A站曾经历关站、无法访问等风波。有消息称其得到了阿里系的支持后才恢复正常运作，不过后来又有消息称阿里巴巴放弃了对A站的控股计划，转而由今日头条接盘。 但事实上，据《一线》了解，快手一直是A站的潜在融资方之一。

猎云注：这是摩拜早期投资人、愉悦资本创始及执行合伙人刘二海题为《穿越魔鬼通道》的演讲。在演讲中刘二海表示，中国的创业发展到今天，已经到了全新的阶段，已升级为产品、团队的全方位竞争。企业飞速成长，巨头强势入场，这一切，都要求创业者要研判并创造自己企业的独特价值。文章来源：英诺天使（ID：innoangel99）作者：卞小草 　　什么是“魔鬼通道”？ 　　我今天分享的主题是《穿越魔鬼通道》，细看现在很多企业，包括刚才提到的共享单车，曾经有一段时间大家说共享单车太多了，颜色都不够用了，但几乎在一年之内，现在生存下来的颜色只有三家左右。 　　从之前的团购、专车、餐饮O2O、视频门户到后来的共享单车、视频直播、二手车市场，我们发现一个共性，几乎每一个大的行业都要经过一次洗礼。 　　这个共性在形成过程中有3个现象：1、竞争迅速升级；2、企业极速成长；3、巨头入场博弈。 　　一、竞争迅速升级。有一次我碰上一个在三里屯的投资人，他说你们投资的的共享单车挡住了我们的路，你们作为投资人就没有一点罪恶感吗？我说真抱歉，但竞争就是这么迅速而激烈。 　　二、企业极速成长。摩拜从没有车到有800、900万辆车，只有一年的时间包括现在抖音在短时间内的爆发也影响到了腾讯的朋友圈。 　　为什么企业能够这么快速的成长？一个重要原因是当下在网上找到用户变得非常容易，所以这些企业可以迅速成功。此外投资人的资金加持，也加速了企业的成长速度。 　　国外一位投资人曾经问我：“你们怎么拼命给企业钱？”看起来很疯狂的投资，其实我们很清楚自己在做什么，这就是当下战场的规则，我们也没有办法，大量资本的涌入也推动了企业的发展，你作为一个player必须遵守。 　　三、巨头入场博弈。几乎在所有行业都可以看到巨头的身影，这也给在座的朋友们带来了不一样的挑战：要不要站队？不站队巨头投了别人怎么办？初创企业处在惶恐和焦虑中。 　　从我们看到的情况来说，企业如果想获得的成功，必须得穿越魔鬼通道，必须经历竞争迅速升级、企业极速成长以及巨头入场博弈的过程，才能成长起来。 　　“别人”是如何穿越魔鬼通道的？ 　　如何穿越魔鬼通道？我们还是要回到商业本质和商业模式说起。举两个例子，我们可以看出，这些企业是如何真正穿越或正在穿越魔鬼通道的。 　　第一个例子：蔚来汽车。蔚来汽车主要是在技术工程能力上超越竞争对手，最重要的还是他们的工程能力。 　　2016年10月12日，在德国纽博格林北环赛道中，蔚来汽车EP9以7分05秒创造了最快电动汽车圈速记录；2017年2月23日，在美国得克萨斯美洲赛道的无人驾驶测试中，EP9创造了每小时257公里的速度纪录，成为全球最快的无人驾驶汽车；同年5月12日，EP9以6分45秒900的成绩再次刷新纪录；12月16日，蔚来汽车正式发布首款量产车ES8。 　　第二个例子：京东。京东并没有太多技术，在座各位的技术可能做的比他好。在当年，相对于更早成立的当当、卓越、亚马逊，京东是靠什么超越竞争对手的呢？ 　　其实关键在于京东做了大件物品的物流，这其中没有太多的技术，但是补齐了价值链中尚不成熟的部分。基础设施的完善也可以创造价值，也可以帮助企业穿越魔鬼通道。 　　蔚来汽车和京东穿越魔鬼通道的秘诀，一个是工程技术，一个是基础架构完善。 　　愉悦资本做了不少的投资，我们有一个“面向根据地的投资”投资策略。所谓根据地就是说地域比较广阔，在这个领域可以进行多个投资，我们在这个领域已经投出了数一数二的项目；最后，我们在这个领域有深厚的人脉积累和深刻的理解力。

6月5日消息，近日“上海信息科技有限公司”与动画制作公司“上海文化传播有限公司”成立合资公司“（上海）文化传播有限公司”。 据悉，新公司B站占股60%，绘梦动画占股40%，由董事长陈担任董事长，有气前联合创始人兼担任总经理。 此次B站与动画成立合资公司，或意在增强其动画制作能力。对此，腾讯《一线》向B站求证，暂无回应。 公开资料显示，动画成立于2013年，公司品牌为“HAOLINERS”，其制作动画包括《我叫白小飞》《狐妖小红娘》《灵域》《端脑》《雏蜂》《那年那兔那些事》《从前有座灵剑山》等，是国内最主要的动画公司之一。 据悉，目前绘梦动画在东京、首尔成立了分公司，与富士电视台、GENOSTUDIO有合作关系，且与东京MX电视合作推出了“绘梦时间”节目

碎片化的移动互联网时代，使用户变得分散，伴随着PC市场风云变换，人们对台式机产品的需求逐渐缩减，京东作为优质电商平台，坚持通过京东赋能为品牌制定新潮产品，让品牌对齐市场需求，从而提升消费者满意度。近期京东618全球年中购物节拉开帷幕，联想、惠普、华硕、戴尔、希捷、爱奇艺智能、英特尔、金士顿、AOC、搜狗、英伟达、希捷、Gopro、哈曼等众品牌为京东618打call，就能看出京东服务商的身份非同一般，那么京东是如何获得品牌厂商们的信赖的？ 　　笔者认为，品牌厂商之所以信赖京东，与京东优质的用户群资源关系紧密，作为消费者认可及品牌厂商信赖的优质购物平台，京东目前拥有超过2亿高品质用户群，通过京东大数据挖掘分析，能够精准人群画像分析用户对产品的核心诉求，从而帮扶品牌对齐市场。而京东大数据还能够将线上积累的数据应用到线下的京东之家，达到线上线下一体化模式，为消费者带去“沉浸式的体验感”，这也是众多品牌厂商看重的原因之一。 　　另一方面，京东也以开放的态度，为品牌厂商提供“反向定制”赋能能力，如在今年京东618开门红京东推出百亿赋能计划，联想及惠普纷纷与京东进行战略合作，其最新款游戏本“联想拯救者Y7000”及“暗影精灵4代”，在京东同台进行首发。其实，这已经不是京东与品牌厂商的第一次合作了，早在2015年，京东便开始推动品牌厂家进行产品反向定制，在京东的帮扶下，品牌厂商取得了惊人的销售量，验证了京东反向定制模式、赋能品牌产品的效果。

今年的苹果的 WWDC 大会彻底「软」了，唯一发布的硬件是新的 Apple Watch 彩虹表带，不过由 Apple Watch 领衔的苹果可穿戴设备业务，已经逐渐成为了行业老大了。 　　今天市场研究公司 IDC 发布了一份 2018 Q1 全球可穿戴设备的市场报告，数据显示第一季度全球可穿戴设备出货量为 2510 万台，同比增长 1.2 ％，相比去年同期 18 ％ 的增幅可以说是暴跌了。 　　可穿戴设备与智能手机一样陷入低迷，这主要是由于基础类的可穿戴设备的出货量下跌 9.2 ％造成的，与此同时智能设备更受消费者青睐，苹果和 Fitbit 等相对高端的智能可穿戴设备增长了 28.4 ％。 　　请输入描述 　　跟据 IDC 的统计，手表和手环占了第一季度全球可穿戴设备出货量的 95 ％，而 苹果无疑是其中最大的赢家。 　　随着支持蜂窝网络的 Apple Watch Series 3 上市，Apple Watch 出货量同比增长 13.5 ％，苹果可穿戴设备的市场份额从 14.3 ％增长到 16.1 ％，稳坐榜首，在市场整体低迷的大背景下一枝独秀。 　　请输入描述 　　根据苹果今年第一季度财报，Apple Watch 营收和出货量涨幅更是双双超过50%。而 Apple Watch Series 3 的销量较 Series 2 一年前的销量多出一倍多。 　　根据市场研究机构 GBH Insights 的调查，在购买 Apple Watch Series 3 的用户中，70% 都是新用户。 　　在苹果第二季度的财报电话会议里， 库克表示包括 AirPods、Beats 耳机和 Apple Watch在内可穿戴设备业务营收增长近 50%，撑起了苹果「其他产品」超 90 ％的增长，库克对这一业务的评价是： 　　我们的可穿戴设备业务现在可以跻身「财富 300 强」行列。 　　其中在智能手表市场占据半壁江山的 Apple Watch 功不可没，虽然本次 WWDC 大会没推出新款 Apple Watch，但也更新了 watchOS 5 ，更好地支持运动功能。