Now is a critical window period for the transformation of the trading market, I hope you can seize this window period. Through standardization, platformization, digitalization, branding and other aspe
2023-12-08
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From November 13 to 15, the "2023 China Automobile Circulation Industry Annual Meeting and Expo" sponsored by the China Automobile Circulation Association was grand opened in Zhuhai, and enterprises in the field of automobile circulation from all over the world and the country gathered together, with more than 3,000 participants.
At the 2023 second-hand car trading Market Forum held on the afternoon of the 14th, Xie Yanming, director of the second-hand car Business Department of the China Automobile Circulation Association and Secretary general of the second-hand car trading Market Branch, introduced some basic conditions of the current second-hand car trading market. Through the chart to introduce you to a new and old ratio of new and old cars in these years, the data shows that in the past few years, basically the proportion of used cars and new cars in the best situation is more than 60%.
Data released by the association so far from January to October used car transactions 15.100800 million, an increase of 13.26%. According to the association's estimates, the number of used car transactions this year should exceed 18 million, and the average price of used cars has roughly stabilized in the direction of September.
In recent years, we have seen changes in both the consumption behavior of our consumers and the channels for car dealers to obtain customers. As you can see on this page, most of the channels for our car dealers to obtain information have now begun to open live broadcasting methods such as Douyin and Kuaishou, and win customers by using short videos. This is also a relatively prominent phenomenon in recent years. At the same time, it leads to the second-hand car trading market. Now when you go to the second-hand car trading market, there are fewer and fewer customers who go to the market to look at cars during the day, but in fact, the sales volume is still growing, why? Many people are already doing Tiktok live streaming to gain customers.
The main reason is that through the transformation of the traditional communication method and path, the traditional path is to go through four or five steps, and the current way can directly obtain customers, and we can achieve such a sales result by direct interaction online.
Since the New Deal, many people have not adapted to this policy and some do not understand it, so what kind of impact has this policy brought to our industry after it came out? In fact, the entire two to three years so far the overall economic situation is not particularly good, showing a relatively weak state of development, while the entire industry for the New Deal digestion and absorption is also in an adaptation period. Everyone in the industry is very familiar with this document in July last year. The documents of the 17 departments, including the 0.5 tax policy in 2020 before this document was issued, have brought great changes to both the market and car manufacturers.
Whether it is the adjustment of value-added tax, the change of 0.5 tax, or the change of the registration of second-hand car goods, second-hand car dealers can issue tickets, release the operation of second-hand cars, etc., in fact, it is mainly for the sake of all formats in our second-hand car industry as a whole, whether it is the market or second-hand car dealers, we hope that they can develop in high quality. In fact, the most important thing is the commercialization of used cars, which is actually a transfer of the property rights of used cars. After the used cars return to the property of commodities, they can truly become commodities. After the car dealers can "broker" to "distribute", the commercialization of used cars can become a national unified market. Through paying taxes and buying and selling vehicles, enterprises can gradually become bigger and stronger, and various formats of our overall used car industry will also be rapidly developed, and at the same time, it also contributes to the tax revenue of the country.
In the past, we all said that the trading market is the main business of the used car format, in fact, now it seems that the real business subject in the future is our car dealers, and the trading market is actually a service provider, which actually reminds us that the operators of the majority of the used car market, Both bosses and general managers need to change their thinking slowly. It used to be done in the market, and now there are a lot of changes, including brand management, large-scale chain management and other forms of this kind of slowly more and more.
Look at our trading market, since the trading market this year, we have done a questionnaire at the beginning of the year, that is, the situation of brokerage dealers in the parking lot has changed in the past year, the answer has realized 30.7% of the changes in the parking lot within 10%, 10% to 30% accounted for 26%. It can be seen that in the vast majority of the automobile market, the proportion of brokers to dealers in the field is not particularly high.
This questionnaire is about some of the difficulties that the on-site car dealers are currently facing. Among these options, the top three are vehicle source procurement, marketing, single mode, and lack of professional marketing and operation management talents, which are a relatively important point restricting the development of our on-site car dealers.
This year's New Deal has been officially implemented, so far it has been more than 10 months, we have communicated with many market bosses, because we have carried out 5 regional activities, 1 used car conference, and a trading market work, through communication with the trading market boss, understand that the current trading market business model is actually roughly three, One is to do the dealership alone in the trading market, and there are no other car dealers in the market, only his own one; Another is to establish a platform sales company in the market to provide a series of services such as reverse billing, fiscal and tax management, sales and after-sales service for some small and medium-sized car dealers in the field. At the same time, after the establishment of such a company, if it is well coordinated with the local government, there will be local policies to support such a platform company in the market, there will be some relevant tax rebates and so on some preferential policies, but so far everyone is exploring the mature route map, and now no one dares to say; The third form is that we carry out strategic cooperation with some big car dealers with brand effect and relatively large influence to jointly operate the market. At present, the more common and representative markets we have learned since the New Deal are these three types.
Now is a critical window period for the transformation of the trading market, I hope you can seize this window period. Through standardization, platformization, digitalization, branding and other aspects, continue to accelerate the pace, but also to play the brand aggregation effect, do a good job in high-quality car dealers resource sharing and other services, only these our market can have better development. The way ahead is so long without ending, yet high and low I'll search with my will unbending. I wish the majority of our trading market ceos present here in the future trading market development road, the road of transformation and development go better and better!
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